I am a Ph.D. candidate in Marketing at Washington University in St. Louis.

I am passionate about understanding the things consumers do to make each other's lives better. My research focuses on consumer behavior in social contexts, including topics like hosting and shared consumption, gift giving, and charitable giving. 

My doctoral dissertation investigates the decision-making processes and experiences of consumers hosting social gatherings.

I received my M.A. in Psychology from New York University and a B.A. in Business Administration from Korea University.

If you have any questions about my work, please contact me at hyebin@wustl.edu.