I am a Ph.D. candidate in Marketing at Washington University in St. Louis.

A good life is built with good times and good company. I am deeply passionate about exploring the things that consumers do for the joy of it, out of kindness, and to connect with other people—and how they can get the most out of these experiences. 

My research focuses on consumer behavior in a variety of such contexts, including shared consumption and hosting, gift giving, and charitable giving. 

I received my M.A. in Psychology from New York University and a B.A. in Business Administration from Korea University.

If you have any questions about my work, please contact me at hyebin@wustl.edu.